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Leasing Marketing Specialist


  • The Michaels Organization
  • 04/05/21
  • Chicago, IL
  • 60604
  • Full-Time
Our business is real estate, but our organization is so much more than bricks and mortar, beautiful buildings and well-managed properties. Our business is about people who need a place to call home and the people of Michaels who make it all happen.

Lead the property marketing and leasing program. The Leasing Marketing Specialist is responsible for various marketing projects and for ensuring compliance and related leasing and marketing are fulfilled in accordance with policies and procedures outlines by management. The Leasing Marketing Specialist will assist in ensuring that there is consistency at the site and that all team members adhere to the best practices. Reports directly to the VP of Marketing and Leasing to set leasing goals and develop strategic plans for achieving management and investor goals and objectives.

Responsibilities
1. Ensure site compliance with national branding, programs and the marketing goals developed for the property.

2. Develop, distribute and ensure accuracy on all leasing and marketing collateral, flyers, etc., as needed.

3. Supervise the planning, preparation and implementation of marketing and leasing events, property events, social media competition, etc. as approved.

4. Assist, review and ensure execution of monthly marketing calendars and initiatives.

5. Attend and participate in leasing and marketing calls/meetings.

6. Develop, train and mentor other onsite team members. This will include customer service, responding to leads, conduct tours and phone call training.

7. Establish sales and marketing strategies to increase traffic and closing ratios.

8. Conduct regular marketing research and maintain thorough product and market knowledge.

9. Complete and submit accurate reports in a timely manner as required.
10. Lead the team in the preparation and accurate maintenance of all leasing paperwork. Conduct audits as needed to ensure completion of all files and that this information is accurately represented in Real Page.

11. Recommend new strategies as the market evolves.

12. Successfully build and maintain solid business to business relationships within the community and Agencies.

13. Perform various special projects and tasks as directed.

14. Adhere to all company policies and procedures.

Qualifications
Required Experience:

High degree of proficiency in MS Word and Excel. Must be proficient in social marketing platforms including: Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest and other programs as needed. Must have knowledge to complete market surveys and Affirmative Fair Housing Marketing Plans.

Required Education/Training:
Minimum 2 years leasing, real estate or hospitality experience. Affordable Housing Certificates and Fair Housing knowledge a plus.

Required Skills and Abilities:
Outgoing, dynamic personality, willingness to engage groups. Ability to train, motivate and develop team members. Goal oriented. Ability to work independently and lead a group. Must be organized and detail oriented. Must be bi-lingual; English/Spanish.

Working Conditions:
Sitting, walking or standing for lengthy periods of time. Overnight travel will be required at 75% for assignments.


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